Economist · Entrepreneur · Author
Economics is like sex.
Everybody's doing it, and nobody wants to talk about it. Economics is about decisions: the ones you make about money, life, love and happiness.
$3B+
power portfolio traded in real time
24,000 MW
generation assets optimized hourly
10+
companies founded or co-founded
$10-50M
project financings sourced and structured
The Book
A taboo subject, finally talked about plainly.
"Economics isn't a boring subject filled with charts and theories cooked up by some dead guys who lived centuries ago."
Economics has become a taboo topic because it is not well understood. Shying away from open conversations about money, budgets, markets and trade has left a lot of people with misconceptions about how the world works.
Jonathan Lamb makes the case that economics isn't only for governments and big business. It's the logic behind everyday choices, and once you see it, your own finances get simpler.
Morgan James Publishing · April 2018 · 232 pages · ISBN 978-1-68350-722-2
About the Author
Owner, developer and banker. Every side of the table.
Jonathan M. Lamb is an economist, entrepreneur and finance executive based in Central Indiana. He spent seven years as a senior real-time power trader at Progress Energy and Duke Energy, led USDA and SBA government-guaranteed lending at three banks, and taught microeconomics at Ball State's Miller College of Business.
Today he co-founds and runs finance for companies working on fusion energy, water, carbon sequestration and regenerative agriculture.
Current Ventures
Where the economics meets energy, land and water.
Co-Founder · COO/CFO · 2026-
Second Sun Energy
A patented approach to plasma confinement, aimed at the problem that has kept commercial fusion out of reach for 70 years.
Co-Founder · COO/CFO · 2022-
TriGreen Water
Engineering and development for capturing, collecting and disposing of industrial water in a way that balances cost and environmental impact.
Co-Founder · COO/CFO · 2020-
Green Sequestration
Carbon capture and sequestration (CCS) consulting and development for industry.
Co-Founder · COO/CFO · 2017-
Constant Canopy
Agriculture, energy and technology: manure bio-digesters for RNG, biochar gasification and relay-crop regenerative farming studies.
Chief Financial Officer · 2017-
XForms
Field data collection software for iOS, Android, Windows and the web, used for inspections and commissioning.
Chief Executive Officer · 2006-
LambONOMICS
Economic forecasting, risk management and financing advisory through J. Lamb Investments, Inc.
Services
Protect the bottom line, then grow it.
LambONOMICS
Forecasting & risk
- Economic forecasting for small and middle-market companies
- Micro and macro models for national and global needs
- Risk assessment and risk management plans
- Financial literacy workshops and keynote speaking
LambInvestments
Capital & real estate
- Debt and equity financing and loan structuring
- USDA (REAP, B&I, FSC, 9003) and SBA guaranteed lending
- Commercial real estate acquisition, repositioning and refinance
- Expansion, acquisitions and lines of credit
From the Blog
Plain-spoken economics
Consulting, speaking or a financing question?
Tell Jonathan what you're working on. If he can't help, he knows someone who can.